Cleanslate researched our competitors and offerings in the market and clearly defined the brand personality and positioning for Network Sunday. Cleanslate were fast, creative and professional and have without doubt contributed to our early successes.
Tim Bond
Managing Director, Network Sunday
We approached Cleanslate when we decided to revamp the current plain vanilla website to a professional website. We are highly impressed and happy with the end product and we are looking forward to a long term partnership with Cleanslate.
Laks Pendyala
Director – Technology, ThinkAhead Systems Inc.
We have been thrilled with Cleanslate’s redesign of our website. They pulled out all the stops and created a great looking, easy to navigate site that’s simple to update. We are delighted with the result and our partnership with Cleanslate. We highly recommend their work.
Tim Holder
UK Country Director, The Hunger Project
Cleanslate are a great company to work with. They have an excellent attitude towards customer service and they worked hard to make sure they delivered a web site we were happy with. They are a reliable and ethical business I really feel I can trust.
Paul Richards
Managing Director, Key20 Media
If Google is to be believed, maximum brand searches in India are on mobile phone companies and telecom operators. The findings are part of Google Zeitgeist 2010, which is based on the aggregation of search queries people typed into Google this year. As per the data, seven in ten most popular brands in India, five are mobile handset companies and two are operators. The most popular handset brand is Nokia, followed by Samsung, Micromax, Apple and Sony Ericsson, in that order. The most searched operators include Airtel and Vodafone.
This definitely says a lot about our mobile crazy country. No doubt we have 600 million plus mobile consumers!
Nokia had always been the most sought-after mobile phone brand in India as it caters to both high end and low end customer base. But 2008 saw the rise of Micromax, which started giving tough competition to Nokia with its range of low cost feature rich phones.
Micromax has also recently joined the Android bandwagon with the launch of its affordable Android-based smartphone called A60.
In order to stand firm in this highly competitive market, Nokia launched phones with dual-SIM facility, much later than Indian players, but failed to capture the segment. However, the Finland-based company is still growing strong with its loyal customers.
Samsung too has created a buzz in the mobile phone market with its attractive smartphones such as Star, Corby, Galaxy S, Galaxy 5 and now, a tablet – Galaxy Tab.
Apple, unlike its popularity in the West, failed to charm Indian customers. Due to the high price of its iPhones and the issue of unavailability without bundling, Apple could not make it so big here. At present, one can buy an iPhone in India only through Airtel or Vodafone stores.
Another interesting trend that we see in Google Zeitgeist 2010 is that among the top ten fastest rising brands on Google search in India two are handset players Micromax and Samsung Mobiles, and free SMS service Way2SMS.
Source: http://telecomyatra.afaqs.com/news/?sid=2589_Mobile+phone+companies+most+searched+online
ICICI Bank, India’s largest private sector bank has launched the Hindi version of its website, to offer convenience and a wider reach to its customers.
With the increase in internet connectivity, ICICI Bank aims to reach out to it’s wider customer base, who can now access the website to suit their banking requirements.
ICICIBank.com is amongst the top 10 most visited banking and financial websites in the world.
Ms. Chanda Kochhar, Managing Director & CEO, ICICI Bank Ltd. said, “Our Bank is synonymous with growth and innovation focused on customers requirements. We have launched the Hindi version of the personal banking pages on our website to offer our customers with the power to use technology for convenient banking”.
With the increase in broadband and internet connectivity, we believe this is just the beginning and more Indian companies will launch websites in Hindi and popular regional languages in the coming months.
Cleanslate assists small and medium companies (SMEs) to launch brands in India and more importantly successfully market these brands.
Cleanslate acts as a strategic partner by providing key insights on the opportunities and challenges, bespoke research, assistance in branding, sales and marketing in India.
We devise branding and marketing strategies, create brand identities, design marketing collaterals and execute marketing campaigns that cut through the clutter and make an impact.
We specialise in understanding traditional and new age communication mediums and how consumers respond to brand communications. We combine our experience and expertise in branding, design and digital domains to provide fresh perspectives and innovative solutions to strongly connect brands with the target audience.
We offer bespoke digital strategy, web design, web development, search engine optimisation and digital marketing services, enabling our clients to create a strong online presence, and effectively market their products and services.
